Post 8 - Is product management relevant in the age of digital products?

I came across this interesting article discussion in CIO, of whether product management is relevant or not in our times; the age of digital products.

I thought it would be interesting to share the this article and get your views on the issue.

Is project management relevant in an age of digital products?


There were differing perspectives on this issue.

Some suggested that ' it might not technically require it, but product management is the most strategic way to approach potential projects and priorities in a business and user-centered way. They, also, said that once digital becomes the focus for the organization you're no longer talking about projects. '

On the other hand of the argument;

Others argued that 'the move to digital products requires integrations which tend to be projects, so project management should be considered too. For this reason, they consider project management as a subset of product management'

Read the full article here

Please feel free to share your opinions on this issue.